Wednesday, April 10, 2013

Blog or Bore?

Mary’s Q: Many writers blog about writing – things like character and grammar – boring topics for nonwriters. Wouldn’t it be far more interesting to blog about your novels?

My A: First I must say EEK! I blog about writing. Here is my defense for doing that.

Writers are our readers. They are our core community. And community is our key – the key to effective communication and also to effective marketing.

To market anything – your work or your opinion or yourself – start by walking out your front door and looking up and down the street. Your neighbors are your best first audience.

They share your interests. They care about much of what you care about because you occupy common ground. They will be most receptive to your message because they are your tribe.

So give yourself a break. Begin your blog conversation where folks are interested in what you have to say. A writer’s common tribal ground is the community of writers.

Check out Elizabeth Craig at Mystery Writing is Murder. She covers that ground quite nimbly as she blogs about the mystery of writing across all categories.

Blogging about your novel may be fascinating to you. But are you sure it is fascinating to others? How many people will care when you talk about your story? How many will mind glaze?

Unless you get creative the way Lois Winston does in her blog Killer Crafts & Crafty Killers. Her character Anastasia Pollock narrates and has interesting opinions about everything.

The ABC of blogging is Always Be Communicating. It is not Always Be Carrying-On-About-You or about your project. Otherwise your D could be Delete keys clicking on every side.

We all want the world to be our caring community. The challenge is to build that broader community block by block and plank by plank into a sturdy platform.

Still I would advise against blogging about grammar. In my corner of the community at least – that usually is a bore.

And to find out what I do when I’m not communicating with you – click these keys please –

1 comment:

Elizabeth Spann Craig/Riley Adams said...

Thanks so much for the mention, Alice! You're right...unless there's an interesting twist, blog readers are probably less-interested in hearing about our novels.

I've run across several writers (Jody Hedlund and Roni Loren come quickly to mind) who have a different focus for different days of the week. Jody, I believe, blogs twice a week now and one day is for writers and one is for readers. Roni does much the same thing. Maybe one day I'll try this, but for now I'm very happy with a writing-focused blog. :)

Thanks again!