Thursday, January 17, 2013

Pitch Perfect

My latest workshop presentation was called Pitch Perfect. It was about how to create a project pitch with agent-editor appeal. The response so enthusiastic I decided to pass on the essence of that workshop here.

There are ways to optimize your chances of submission acceptance by an agent or editor. There are also ways to sabotage those chances. A great pitch is one way to stop sabotaging and start optimizing.

To attract an agent or an editor to your work – you must first attract her positive attention. You do that with an Effective Pitch.

An effective pitch is Powerful. That power comes from the words you use in your pitch. The choice of those words is crucial.

You must choose words that have impact. You must choose words that are Intense – Powerful – Dramatic.

Such words demand attention. Such words get attention. Without such words your pitch will most likely lack the extra element that knocks an agent’s socks off and makes an editor sit bolt upright and take notice.

But – these words are also dynamite and you must always treat explosives carefully. Just the right amount gives you Fireworks. Just the right amount gives you Drama.
On the other hand too much dynamite gives you a misfire – or a catastrophe. Too much powerful word dynamite gives you melodrama – makes you sound overwrought.

What is just the right amount Wow Word Power for a perfect pitch? We’re talking about two wonderful sentences with just the right amount of intensity and drama.

My prescription is three to four Wow Words per Pitch. That’s just enough fireworks for two sentences but not enough fireworks to blow up in your face.

Where do you find these words? I found mine in a thesaurus and made a list. I spent a couple of hours rolling around in words – not a bad way for a writer to spend a morning. You can do the same if you’d like.

Or – you can shoot me an email at Ask for a copy of “WOW Words Work Wonders”. I’ll be happy to share my list with you.

I’m sure you’ll find three or four of these wower’s that suit your story or project. But keep in mind that this list is a work in progress. Feel free to add your own wow power choices. Then Pitch Perfect for a better shot at a game winning strike every time.

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