Wednesday, October 12, 2011

Picking Up a Platform Plank

Have you ever had a gift drop on you out of the blue when you’d pretty much given up on it ever appearing? That happened to me at the Write on the Sound Conference in Edmonds WA.

I’d been searching for some time for such a happy happenstance in reference to Twitter. Specifically I wanted to know how much I should bother with it. Is it really relevant to my career – and yours?

It was mid-morning Saturday of conference weekend. I’d just completed my second presentation in two days. The first had been a four and a half hour memoir writing workshop – the second a motivational seminar.

Both had been well received and I’d enjoyed them immensely. I was feeling like a reward might be in order. Maybe I’d walk into town for an early lunch.

I scanned the conference agenda all the same to see what was scheduled. One seminar caught my attention immediately. Creating e-Books and Marketing Them with Ron R.S. Gompertz.

“Indie and traditional authors need to understand and master e-books,” the brochure description read. I was a thousand percent in agreement with that. All thoughts of a local wander evaporated.

The information we received from Ron that morning was so voluminous my fingers ached from notetaking. Thank heaven he took our email addresses and agreed to send us the text of his power point screens.

I relaxed a bit after that and mostly watched and listened. Especially when he flashed one particular screen. A graph of the sales performance of his e-book No Roads Lead to Romehttp://www.noroadsleadtorome.com/ and www.facebook.com/noroadsleadtorome.

The bottom line of the graph illustrated the bottom line in sales results from each of his several promotional efforts on behalf of the book. The line made jumps and bumps as he incorporated each strategy over time.

Until he began to Tweet. At that point the line took a sharp leap upward and continued to peak afterward. I stared at the screen as Ron talked about what a revelation that had been for him.

It was a revelation for me also. At last I understood why we should use Twitter. We should use it because it works. Because it communicates. Because it gets noticed. Ron’s graph was proof of that.

Boy was I glad I didn’t take a walk.